VISOR
Overview
Vizor is an online retailer specializing in photography and imaging equipment. Born from a heritage brick-and-mortar store with a vast inventory, the platform’s mission is to provide fast, convenient access to this diverse range of products for customers nationwide.
The Challenge
The main challenge was twofold: subtly embedding the brand name within the logo’s structure and simultaneously conveying the philosophy behind the store’s inception. The design needed to communicate both the identity and the “why” of the business to the viewer intuitively.
The Solution
Our approach was simple yet profound. Vizor aims to deliver satisfaction by making hard-to-find products easily accessible. Leveraging the cross-cultural concept of a “smile of satisfaction,” we reimagined the classic focus lines found in a camera viewfinder. By manipulating these lines, we transformed the technical form of a viewfinder into a minimalist smiling face.
