Navaar
Overview
Navaar is a major player in the audio content landscape and one of the most important platforms for publishing audiobooks, podcasts, book summaries, and audio dramas. The name pays homage to the “cassette tape” (Navaar), now considered a classic medium. As a knowledge-based tech company, Navaar manages a core application alongside several subsidiary products.
The Challenge
Navaar is a major player in the audio content landscape and one of the most important platforms for publishing audiobooks, podcasts, book summaries, and audio dramas. The name pays homage to the “cassette tape” (Navaar), now considered a classic medium. As a knowledge-based tech company, Navaar manages a core application alongside several subsidiary products.
The Solution
We utilized the infinity symbol to represent fluidity and continuous motion. Simultaneously, the symbol’s two loops evoke the reels of a classic cassette tape. This form served as the structural foundation for the logo; the Persian letters “N” and “V” were designed within this framework, with the remaining typography crafted to harmonize with this central, infinite motif.
